A new era top $ 1M – deadline in the preview on Thursday

Very much awaited Downton Abbey: A New Era More than 3,800 theaters grossed $ 1.050 million in Thursday’s preview, which began at 7 p.m. This is the widest US release of the Focus feature and one that carries the weight of responsibility The Film to finally bring the old demos back to the theaters. Lisa Bunnell, head of Focus Feature Distribution, recently promised movie owners that it would. “We have our own superheroes,” he told CinemaCon.

Based on the Smash series created by Julian Fellows, it grossed over $ 30 million internationally. It premiered in the UK and Ireland on 29 April, topping 746 locations (later second-wide release). No time to die). It is certified Fresh in Rotten Tomatoes with 98% visitor score and 83% critical score

This is the second cinematic outing of the event that aired on PBS (2011-2020) for six seasons at Stateside and reunited the entire cast. Some embark on a great journey south of France to unravel the mystery of the newly inherited villa of Dogger Countess, others live in the Yorkshire estate and assist in the shooting of a movie.

First Downton Abbey The film grossed $ 97 million in pre-epidemic 2019.

Fellows wrote the screenplay Downton Abbey: A New Era And produced with Gareth Neem and Liz Trubridge. Directed by Simon Curtis.

Sounds out: Marketing transcends traditional, digital and social media, podcasting and women-centric mobile gaming, with an active screening schedule (including one for the International Space Station crew) and Downton-inspired high tea. Focus is the first major studio to host a premiere of the Metropolitan Opera on May 15 in NYC.

Specifically:

-NBCU includes a week-long multi-platform campaign across the property Show today Takeover, a spot in the Kentucky Derby, and its broadcast Downton Abbey Featuring behind-the-scenes content from an upcoming film on NBC.

-A Downton Abbey TikTok – Over 40M views so far. The trailer alone has been viewed more than 25M The account has grown organically over 50% since launch.

-Downton Abbey: The official podcast has served the nostalgia of the Crowley family and the beat of the film.

-Partnership with Meter – which has the highest percentage of Downton fan group and active engagement – over 5M views to date for fireside chat with Julian Fellows. Focus says the highest ticket driver for the promotion was the online video recap of the first film.

-Amazon Alexa fan-favorite Mr. Carson (Jim Carter): While employed, he guides fans on exclusive audio tours of Downton Abbey, tests their Crowley Trivia and helps them buy movie tickets.

-Talking with friends: The mobile game reaches a dedicated female audience who spends more than 10 hours a week playing. Downton Abbey has “re-skinned” the Dogger Counts and other favorite apps, including an opening day “Word of the Day” takeover and a social media blitz.

– Focusing on holidays such as Mother’s Day, Fanbase has engaged in more than 180 downtown-themed activations across the country, which have been expanded through partnerships with local media partners.

-Focus started showing the film early, in 40 markets and on more than 100 screens, with the film launching in the US in conjunction with the UK launch.

-Pasadena’s Langham Hotel has relaunched its Downton-themed afternoon high tea for the month of May. Guests are encouraged to wear their best time attire. Elsewhere events resonate, such as the Marcus Theaters afternoon tea service, a hat judging competition, and the May 21 pick-up at Downton Abbey at selected locations.

Downton Abbey: A New Era A Carnival Films production with Focus and Universal Pictures International distribution. Carnival is part of the Universal Studio Group.
Returning cast and new additions include Hugh Bonneville, Laura Carmichael, Jim Carter, Raquel Cassidy, Brendon Coyle, Michelle Dockery, Kevin Doyle, Joan Frogat, Michael Fox, Harry Hadden-Patton, Robert James-Collier, Eliza Logan. McGovern, Sophie McShera, Tupens Middleton, Leslie Nicole, Douglas Reth, Maggie Smith, Emelda Stunton, Penelope Wilton, Hugh Dancy, Laura Haddock, Nathalie Bay, Dominic West and Jonathan Zakai.

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