CW chief Mark Pedovits has tried to keep some context around the upcoming ownership transfer of the network. This is not a typical corporate deal, he said, because CW is an important brand and a well-connected one.
“You may have heard that the CW is going through a change of its own. But we have become more than just a network, more than just a media company. We are a brand. A brand that has made a huge impact in a very short time, ”he told ad buyers at the company’s advance presentation in NYC on Thursday.
CW owner Warner Bros. Discovery and Paramount Global are set to sell one to giant station owner Nextster Broadcasting in a few weeks. The network has been owned by Warner Bros. and CBS since 2006.
Pedovitz speaks of CW’s brand unity (in stark contrast to other advances this week that have sprouted a wide array of them. Under one parent). “We are broadcasting on social media, CW on streaming. A name, a brand.
This includes the CW app where he said that to date the engagement is growing with over 100 million downloads and about 30 million annual views. The app was relaunched and expanded in April and includes “latest episodes, full seasons, fan favorites and acquisitions under a streaming destination that is 100% free and fully ad-supported without any login or subscription,” he said.
“We can’t be more excited for this new CW ear.”