The new NCAA name, image, likeness rule (NIL) that allows college athletes to monetize themselves could be a twist. Top college receiver Jordan Addison is moving from Pittsburgh to the University of Southern California amid rumors of massive booster blending.
He announced his decision on social media today.
Addison won the Biletnikoff Award as the nation’s top broad receiver in 2021 and is considered one of the most prominent college players to be targeted for next year’s NFL draft. His transfer decision could be seen as a marketing test for the value of a college football star, which could start a huge bidding battle for transfer talent next year that goes beyond anything previously seen (or unseen) under more restrictive rules.
Usually, college football transfers are made because players do not have time to play or are dissatisfied with moving closer to home. In the case of Addison, his move is seen by some as akin to a professional sports free agency, with college program boosters eager to get their teams to pick top stars. “If you want to cheat, this is the open season,” an ESPN pundit said today.
Alabama head coach Nick Saban today called for federal intervention to close the under-the-table deal and said the NCAA could not enforce the situation.
Pete coach Pat Narduzzi reportedly called USC’s new coach Lincoln Riley to complain about alleged tampering with Addison. However, no evidence was found
Addison has just finished his second season.